2018 Catalog Photo Shoot - Oriflame
For the advertising and catalog photo shoots that the Oriflame brand prepared specifically for the Eid al-Fitr (Sugar Festival) season, we created a colorful set design that captured the essence of the campaign right at its core. Guided by the motto “We wish you a month as sweet as candy,” we used our giant, handmade paper prop designs in this special shoot to highlight the sweet excitement of the holiday and the warmth of family bonds.
To align with the catalog’s energy, we’ve reimagined the traditional holiday candies—a symbol of the festival—as modern works of art. The giant akide candies and oversized prop models with spiral wrappers—handcrafted in vibrant shades of yellow, orange, blue, and pistachio green—created a playful composition floating in the background. These geometric, three-dimensional paper structures, joyfully held by the child models in the shoot, added a fairy-tale-like and playful dimension to the set.
Thanks to our folding techniques—which preserve the paper’s lightness and structural integrity in our large-scale projects—we ensured that the models interacted with the props very comfortably and naturally throughout the shoot. This colorful set design, which blends Oriflame’s positive, sharing, and cheerful brand identity with the aesthetics of craftsmanship, has taken its place as one of the most special catalog shots that brings the joy of the holiday to the pages.
