2018 PANDORA LAUNCH EVENT
For this special project we created to launch Pandora’s new collection, we brought to life a holistic spatial design that blends the brand’s philosophy of “unforgettable moments” with the elegance of paper art. The delicate and unique design language that permeates the entire event invites guests, from the very first moment, into the magical world of nature—the source of inspiration for the collection.
In the wall installation we designed as the main focal point of the launch venue, we featured a giant flowering branch that wraps around the space from end to end with its simple and delicate lines. This branch installation, which brings the wall to life with a minimalist aesthetic, was detailed with pastel-toned flowers that reflect the spirit of the collection, creating an artistic backdrop for the areas where the jewelry was displayed. Large-scale paper flowers scattered throughout the space accompanied the guests, extending the installation’s three-dimensional depth across the entire area.
We extended our attention to detail to the gift bags prepared for our guests. Each gift bag was personalized with special, handcrafted floral decorations that complemented the collection’s color palette. Subtle touches, such as the bee figurines placed inside the paper bouquets, reinforced the design’s originality and our craft-focused approach. This execution, where every element of the design harmonized with one another, integrated Pandora’s refined brand identity with the honest and aesthetic texture of paper, delivering an unforgettable launch experience.
