2018 New Year's Gift Set: Moët & Chandon
As part of the prestigious New Year’s campaign launched by the world-renowned champagne brand Moët & Chandon, we created a highly original customization project that transformed its iconic bottles into works of art. By blending the brand’s identity—synonymous with luxury, celebration, and elegance—with handcrafted paper engineering, we produced stylish sleeves custom-designed for both standard and mini-sized bottles.
We’ve developed modular paper accessories that perfectly complement the bottles’ unique shapes. In the design that wraps around the body of the standard-sized bottle, we achieved an eye-catching, asymmetrical aesthetic by using metallic gray leaves and three-dimensional floral arrangements in soft pink tones, all handcrafted. For the mini-sized bottle, which reflects the brand’s cheerful and luxurious celebratory spirit, we applied a minimalist paper bow tie design in a dark metallic gray that complements the bottle’s neck with tuxedo-like elegance.
This project served as a wonderful example of how mass-produced luxury consumer goods can be transformed into premium gifts for special occasions or event decorations through personalized artisanal touches. By combining the sparkle of New Year’s Eve with the time-honored elegance of Moët & Chandon through the flexible form of paper, this customization project offered the brand’s loyal following and special guests an unforgettable celebration experience.
