2018 Paper Brooch Workshop SWATCH
At the launch event for the Swatch brand’s new collection—which reflects its dynamic, innovative, and colorful world—we hosted a special cardboard brooch workshop that offered guests a dynamic creative experience. Using cardboard in unique shades we selected, inspired by the distinctive color palettes of the standout watch designs featured at the launch, we created timeless accessories that blended the brand’s energy with the participants’ personal styles.
In this project, we devised a more flexible and fluid model of interaction as an alternative to traditional large-table workshops held at a specific time. Through this “pop-up” format—which involved guests stopping by a special workshop station we set up in the event area—we gave each guest the freedom to create at their own pace without disrupting the flow of the launch. Guests visiting our booth took a short break to design unique, handcrafted paper brooches using colors of their choice, leaving the event with a lasting memento of the brand.
As a creative studio, we can design our workshops to be fully customized based on brands’ corporate identities and event dynamics. Using modular content tailored to the event’s duration, immediate or total capacity, and the target audience’s skill level and age group, we create a unique experiential architecture for each launch. Just as we did for the Swatch launch, we continue to produce interactive craft experiences that not only reflect the brand’s aesthetic language but also leave a lasting impression on guests.
