2019 FLO Shoes Launch
For the Flo brand’s advertising and catalog shoots, we created captivating designs to complement the energy of Meryem Uzerli, a beloved figure on screen and on the runway. To highlight the campaign’s dynamic and aesthetic spirit, we designed and produced giant cardboard flowers in pastel tones, all crafted entirely by hand.
The giant flowers in soft powder, mint green, vanilla, and cream tones—which we selected to match the shoot’s concept—created a truly fairy-tale-like garden atmosphere in the background. By utilizing the layered texture of the paper to add volume and depth to each petal, we achieved a perfect visual harmony with Meryem Uzerli’s cheerful demeanor and Flo’s new-season shoe collection.
These giant, layered cardboard flowers—which we produced in various sizes and shapes—combined with the play of light on set to lend a soft, modern depth to the catalog shots. This delightful collaboration, which brought together the energy of fashion with the elegance of paper art and was executed with meticulous attention to every detail, resulted in colorful advertising images that left a lasting impression.
