2021 PR GIFTS FROM ESTEE LAUDER
For this PR gifting project we carried out for Estee Lauder’s world of luxury and effective skincare, we harnessed the power of scale to create a striking visual language. We transformed an iconic cosmetic product—minimal in physical size—into a massive, eye-catching masterpiece gift through handmade paper engineering and layered design elements.
For this project, we designed two square display areas that combine aesthetics and functionality. The layered paper flowers in soft tones and geometric leaf shapes, which complement the product’s elegant appearance and brand identity, created a display area with depth inside the box. These displays, which envelop the product like a jewel, offered guests an unforgettable visual spectacle the moment they opened the box (unboxing).
The most distinctive detail of our creative approach was the modular design of these arrangements; these two square floral arrangements, which were not secured inside the box, were crafted so that recipients could easily remove them. This allowed influencers and members of the press to use these artistic paper arrangements as standalone decorative objects in their living spaces, on their vanity tables, or in their workspaces—timeless pieces that transcend trends. This project, which combines Estée Lauder’s luxury image with the enduring quality of craftsmanship, served as the most elegant example of how a small touch can transform into a monumental brand experience.
