2023 CATALOG PHOTO SHOOT: JUMBO
For the catalog and advertising shoots that reflect the prestigious world of the Jumbo brand, we created handmade paper set props in shades of red that complement the brand’s refined aesthetic. Against this monochromatic red backdrop—which formed the central concept of the shoots—we transformed the paper’s malleable, robust structure into a creative set design.
Inspired by the motto “Let Happiness Multiply with Jumbo,” the three-dimensional paper fir trees and fan-shaped background details we designed created a dramatic atmosphere that highlighted Jumbo’s elegant and timeless products. Crafted by hand using the most vibrant and deep shades of red, these props, combined with the minimalist geometry of the art of folding, added a modern sense of depth and movement to the set.
Whether in grand banquet table settings or in plans focused on individual products, the interplay of light and shadow created by our paper decorations powerfully enhanced the visual language of the photo shoots. We were delighted to contribute to the creation of images that embody refinement in every detail by blending the vision of a design-focused brand with the aesthetics of craftsmanship and paper art.
