2023 General Mobile Launch
As part of a special event organized by General Mobile for its Phoenix 5G model, this project—which brings the brand’s powerful and innovative vision to life through an artistic installation—is one of the most exciting examples of paper engineering and craftsmanship. Inspired by the brand’s conceptual motto, “Unleash the Power,” we reimagined the legendary Phoenix figure in a futuristic form for this design.
At the center of this artistic installation stands a massive three-part Phoenix installation, approximately 220 cm tall, symbolizing rebirth from the ashes and strength. The bird’s layered, flame-red feathers—meticulously shaped by hand—reflect the material’s authenticity and a sense of organic movement to the highest degree, while the geometric structure of white triangular prisms surrounding the bird creates a contrast that symbolizes Phoenix 5G’s technology, speed, and modern architecture. This vertical composition was designed as a backdrop, serving as an artistic backdrop that left its mark on the event’s digital memory.
At A! Ne Hoş Studio, we blend the brand’s vision with craftsmanship and design engineering in every project, from corporate events (event design) to product launches. The holistic designs we offer for our partners in sectors with a strong emphasis on aesthetics—such as technology, retail, fashion, cosmetics, and home textiles—are not merely decorations; they are sustainable, aesthetically refined installations—whether permanent or temporary—that bring the brand’s story to life in the most tangible way for customers. Our goal is to create unforgettable and inspiring reception areas for our clients by merging our partners’ corporate identities with the uniqueness of art.
