2023 BEKO // DOMINO LAUNCH EVENT
The launch project for the “DOMINO: The Little One” game, developed by Arçelik/Beko and focused on combating the climate crisis, is one of our most special projects, where we blend our vision of sustainability with artistic depth. As we brought the story of Domino—a small, environmentally conscious hero—to life in the physical world, we made the ecological awareness at the heart of the project the guiding principle of our design.
For this project, we recreated the magical and equally thought-provoking world from Domino’s dreams using exclusively FSC-certified cardboard and recycled production scraps. For the backdrop and stage installations we designed for the press launch, we handcrafted our hero Domino, the characters accompanying him, and the atmosphere of the game, all while staying true to the integrity of the materials. The recyclable nature of paper and cardboard provided a perfect conceptual harmony with the game’s message about climate change.
At A! Ne Hoş Studio, we go beyond visual marketing and event design to offer a form of design engineering that blends art with environmental responsibility. Through these boutique solutions—which we provide for brands with a global vision, such as Arçelik and Beko—we demonstrate just how powerful a storytelling tool sustainable materials can become when combined with exceptional craftsmanship. This project, in which we merge our design identity with “zero-waste” principles, reflects our ability to transform not only brands’ products but also their respect for the world and their vision for the future into artistic installations. Our goal is to present our business partners’ corporate messages by creating unique, aesthetically rich, and eco-friendly worlds that leave a lasting impression on the audience.
