2023 PR GIFTS FROM JO MALONE
We took Jo Malone London’s signature packaging culture—synonymous with elegance around the world—and its deep commitment to the art of paper flowers to the next level with a special PR gifting project. For this special shipment created to celebrate the brand’s new fragrance launch, we reinterpreted the paper flower aesthetic—already embedded in Jo Malone’s DNA—through our handcrafted layered paper engineering.
To reflect the character and notes of the newly launched perfume, we designed specially textured paper flowers using color palettes that capture the essence of the theme. To transform the moment of unboxing into a mesmerizing visual feast, we meticulously adorned the entire area surrounding the perfume bottle, creating a living paper garden. These three-dimensional, handcrafted floral details surrounding the bottle elevated the brand’s sense of luxury and exclusivity to an artistic level.
One of the most valuable aspects of this project was its focus on sustainability and longevity. When members of the press and influencers opened the box, they didn’t view these enchanting floral designs merely as a presentation element; instead, they were able to keep them as timeless decorative objects in their living spaces. In contrast to the fleeting nature of fragrance, these timeless, handcrafted paper flowers have transformed the brand’s new perfume story into a lasting memory in both people’s minds and their spaces.
As a creative studio, we take great pleasure in forming aesthetic partnerships with niche brands—such as Jo Malone London—that value the art of paper on a global scale, and in enriching the brand’s iconic visual language with our high-quality craftsmanship and unique design vision.
