2024 Launch Event IMPRIME
The launch project we conceived for Imprime Parfüm’s new collection is a multidimensional and holistic experience design that weaves the brand’s story throughout every corner of the event space. More than just a decorative effort, this project envelops every moment guests interact with the brand in an artistic language, where we brought the floral richness of the perfume’s notes to life through paper engineering and handcrafted details.
The massive backdrop (photo area) greeting guests at the entrance to the event was designed as a visual focal point that reflected the brand’s prestige. This textured surface, created by three-dimensional, hand-sculpted flowers, served as an artistic backdrop that will leave a lasting impression in the digital memory of the launch. Flower cascades accompanying the giant prop perfume bottles at the center of the space emphasized the product’s fluidity and its natural essences, while massive floral installations rising along the runway enveloped the fashion show in a fairy-tale atmosphere, bringing fashion and design together on the same stage.
Our attention to detail extended across the entire project—from the miniature touches we added to gift packages to every vertical installation in the space. This project, which combines our expertise in visual merchandising and event design, is a testament to the design identity we offer our partners in the cosmetics and luxury goods sectors. At A! Ne Hoş, our goal is not merely to decorate a space; it is to transform the brand’s spirit into a “lifestyle narrative” through handmade, sustainable, and highly aesthetic installations at launches, pop-ups, and special events. We are ready to be your creative partner in designing these holistic visual worlds tailored to your brand and bringing craftsmanship to your space through a professional design discipline.
