2025 LAUNCH GIFTS FROM REBUL
As part of our collaboration for the launch of Atelier Rebul’s new niche perfume collection, we brought the brand’s elegant and time-honored world together with handcrafted paper engineering. For the PR Gifting process—one of the most notable aspects of the launch (press and influencer shipments)—we designed deep burgundy-toned paper roses, crafted by hand specifically for the perfumes’ elegantly designed boxes.
This large, three-dimensional burgundy rose, which prepares the recipient to experience the excitement of the launch and the elegance of the fragrance, elevated the box’s sense of luxury to an artistic level. This detail, which transforms every box shipped into a personalized work of art, sealed the brand’s premium identity with the enduring quality of handcrafted work.
By not limiting this unique creative design to just the PR boxes, we ensured that the project achieved a cohesive visual identity:
In-Store Product Packaging: To decorate the boxes of products purchased from Atelier Rebul stores during the launch period, small paper roses—an iconic element of the PR box design—were produced in large quantities.
Storefront and In-Store Decor: To maintain the same design language across retail locations, oversized paper burgundy roses were used as decorative elements in storefront displays and interior designs.
As a creative studio, we design a holistic approach for brands—from crafting their new product launch narratives to shaping the in-store experience. As with the Atelier Rebul project, we combine the artistic touch that begins with a PR box with our high-volume production capabilities to extend it to store decor and customer packaging details, ensuring the brand’s concept is visible at every touchpoint.
