2025 VITRA SUADIYE STORE
This special project we created for Vitra during the 2025 holiday season is a “counter-top” focal-point installation that brings together the brand’s rational and aesthetic design language with the iconic symbols of the holiday season on a modern plane.
In this design, which we conceived in line with Vitra’s vision of architectural sensitivity and minimalism, we reinterpreted the traditional tree form by breaking it down into its constituent parts using a deconstructive approach. Geometric volumes, star shapes, and “honeycomb” paper textures placed along vertical axes at varying heights create a graphic rhythm that rises within the space, rather than forming a static object.
The vibrant red hue at the heart of the design creates a striking contrast with the Vitra store’s serene and neutral interior architecture, instantly transforming the display area into a focal point. In this installation, where each piece is positioned with mathematical precision, the A! Ne Hoş team blends craftsmanship and materials engineering into an artistic language. The dialogue between the sharp geometric forms and the soft textures of the paper serves as a tribute to the brand’s philosophy of “functional aesthetics.”
Demonstrating the power of visual merchandising on spatial perception, this project is not merely a decorative element in the retail world, but an installation that highlights the brand’s prestige and modern image. The boutique solutions we offer for architectural brands, bathroom and kitchen decor, home textiles, and the luxury retail sectors aim to create unforgettable and inspiring reception areas for customers by blending a brand’s corporate identity with the uniqueness of art. By combining our design expertise with our production know-how, we continue to craft a new “spatial narrative” tailored to the spirit of each brand in every project.
