2024 AMİRİ POPUP BEYMEN
This pop-up installation, which we created for the Amiri brand under the Beymen umbrella, is a design project based entirely on handcrafted work and paper engineering that takes an artistic stance against the concept of “artificiality” in the luxury retail sector. In line with the brand’s high-quality standards and aesthetic sensibility, we completely eliminated the use of plastic or mass-produced artificial flowers, instead reimagining nature’s organic forms through a sustainable and craft-focused approach.
At the heart of the design are bougainvilleas, which represent Mediterranean architecture and the energy of summer. However, contrary to traditional decorative concepts, these bougainvilleas are three-dimensional art objects—each petal and leaf hand-shaped and brought to life by the texture of the paper. Clinging to the arched structure inside the store, these floral arrangements blend with the architecture to lend the space both depth and a living texture. This decision to steer clear of plastic not only reinforces Amiri’s sophisticated brand identity but also demonstrates how visual merchandising can evolve into an eco-friendly and “boutique” art form.
At A! Ne Hoş Studio, when offering these types of custom solutions to our partners in the luxury fashion, cosmetics, and home textiles sectors, we prioritize the authenticity of the materials and the uniqueness of the craftsmanship. From the subtle transitions in color tones to the way forms harmonize with the space, we personalize every detail according to the brand’s vision. This project reflects our design identity and production expertise for brands seeking to elevate their brand beyond the “ordinary” and offer their customers a handcrafted dream world within their stores. Our goal is to create timeless, exclusive, and memorable visual narratives in brands’ storefronts and interiors by replacing plastic consumption with artistic ingenuity.
