SS25 DEFACTO

In these designs, which we created to enhance the shopping experience in line with modern retail concepts, we brought the elegance of handmade paper flowers and the energy of summer to every corner of the space. Designed to complement DeFacto’s dynamic nature and appeal to a broad audience, these giant flowers created a warm atmosphere within the store while offering customers a unique, visually striking welcome area.

In our design process, drawing inspiration from the vibrancy and joy of the brand’s summer collection, we created massive petal-like forms and floral designs featuring unique color gradients, each meticulously hand-shaped. Through handmade floral crowns and installations—positioned not only on display units but also as accessories on the models—we brought fashion and art together on a hybrid plane. This “A! Ne Hoş Studio” touch delivers a consistent narrative from the storefront to the deepest corners of the interior.

In retail design, we reinforce the power of visual merchandising with materials that are far from industrial coldness—materials that touch the human spirit and evoke emotion. From large-scale fashion brands like DeFacto to cosmetics and home textiles, we forge partnerships with our design identity—one that rejects the use of plastic, centers sustainable craftsmanship, and adds a unique character to each space. Our goal is to transform brands’ retail spaces from mere product warehouses into inspiring, artistic hubs where customers enjoy spending time. This artistic attention to detail elevates the brand’s memorability and prestige to the highest level, both in digital channels and in physical stores.