2025 Kahve Dünyası
For the advertising shoot of Kahve Dünyası’s “Popçik” popping candy product line and fun-filled menu for children, we created dynamic set props that blended the brand’s playful world with cardboard art. To bring the product’s popping, lively, and cheerful character to the set, we designed three different thematic backdrops that sparked children’s imaginations.
In the first concept we developed for the shoot, we brought the charming characters of the circus world to life using layers of paper. The circus tent, which we shaped by hand, along with the adorable lion, elephant, and seal figures, combined with pastel-toned clouds and banners to create a fairy-tale-like circus scene that put the product front and center. In our other concepts, we created a colorful underwater world adorned with submarines, fish, and coral to appeal to children’s sense of discovery, as well as a free-spirited cloud theme featuring airplanes, zeppelins, and hot-air balloons gliding through the sky.
By using layered cardboard cutting techniques to add depth to these props, we effectively enhanced the stop-motion feel and the sense of a live-action atmosphere in the advertising shoots. We took great pleasure in transforming the energetic and delicious presentation of Kahve Dünyası’s children’s menus into a colorful, three-dimensional storytelling platform where craftsmanship blends with childlike joy.
