2022 Launch Benefit
For Benefit Cosmetics’ energetic, fun, and iconic product universe, we created micro-set designs tailored to each product’s unique character, color palette, and the emotions it evokes. In this project, which focuses on the brand’s signature “Hoola” bronzer and blush lines, we conceptualized paper art as aesthetic props that frame the products.
To capture the natural energy of outdoor photo shoots, we created micro-worlds shaped entirely by hand. We designed unique circular platforms for each product, featuring vibrant orange flowers, tropical green leaves, and paper butterfly figures that complement Hoola’s exotic and warm vibe. Staying true to the pink and gold tones of the packaging designs in our other collections, we designed layered pink flowers and fan-like details reminiscent of sunbeams, which encircled the makeup products like artistic jewels.
When combined with the natural backdrop of the sky and greenery, these miniature-scale set props perfectly reflected Benefit’s fresh, dynamic, and cheerful brand identity. Crafted by hand as three-dimensional extensions of the patterns on the product packaging, these paper arrangements transformed into striking visual frames that highlighted the products’ appeal and texture in macro shots.
