MOTHER'S DAY 2024 BOYNER
We conceived this project, brought to life through a collaboration between Boyner and ONS, based on the idea that a store window is not merely a display area, but a living stage that conveys the brand’s story to the audience. In this project, which celebrates the emotional depth of Mother’s Day and the arrival of spring, we reinterpreted poppies—one of nature’s most elegant symbols—in large-scale forms.
At the heart of our design process was the desire to combine the structural strength of the material with the organic delicacy of plant forms. By conceiving each piece to reflect the poppy’s natural movement in the wind and its asymmetrical curves, we created a three-dimensional composition with depth.
Brought to life at prestigious locations such as Istinye Park Shopping Mall, Boyner Cadde, and the Bursa store, these designs went beyond the storefront windows to integrate with in-store installations, creating an immersive experience for customers. This project, which combines the energy of the brand’s colors with the vibrant red hues of poppies, highlights the transformative power of visual merchandising on retail identity. With this unique approach that highlights our design identity, we aim to be more than just a supplier—we strive to be a concept-developing solution partner for our clients in sectors where aesthetic perception is paramount, such as retail, home textiles, and cosmetics. Our goal is to create memorable window display experiences and commercial spaces with an artistic flair by bringing brands’ visions to life through unique materials and three-dimensional forms.
