FW22 SILK AND CASHMERE
In this window display we designed for the Silk and Cashmere brand in December 2022, the natural fibers, knitted textures, and sense of softness that define the brand’s essence were reinterpreted using paper materials. Our goal was not merely to create a window display; it was to bring the brand’s tactile and emotional world into the physical space through a powerful visual narrative.
The starting point of the project was the timeless warmth of the concepts of wool and knitting. In line with this, we used a rigid, industrial material like cardboard to create soft and fluid forms. Layered and modular knitted surfaces, along with voluminous “wool ball” compositions, highlighted the contrast between the material and perception, creating an experience that sparked both curiosity and a desire to touch in the viewer.
During the design process, each form was individually shaped to enhance the three-dimensional perception and positioned to create a balanced composition within the space. This approach transformed the storefront from merely a display area into a theatrical setting that tells the brand’s story. This minimalist yet powerful aesthetic, seamlessly integrated with Silk and Cashmere’s elegant and natural identity, delivered a striking window display experience.
This project reflects the approach we’ve adopted in the fields of retail window design, visual merchandising, and brand experience: crafting a unique story for each brand, creatively transforming materials, and creating compelling spaces that forge an emotional connection with the audience. With our design-driven approach, we aim not only to make brands visible but also to transform them into memorable and shareable experiences.
