Beymen SS25 Window Display Design
For the SS25 window display design featured at the Beymen stores in Istinye Park and Zorlu Center, we crafted a contemporary tropical narrative that blends color, texture, and sculptural forms, reinterpreting the seasonal retail experience.
The concept is based on a vibrant reinterpretation of nature. Tropical leaves were designed using multi-layered paper applications on existing tree trunks. This layered structure creates a strong sense of depth on the surfaces while interacting with light and movement, allowing the composition to be perceived dynamically throughout the day. In this way, visual richness is enhanced while maintaining a refined, luxury-focused aesthetic.
To enhance the spatial narrative, custom-designed headpieces were developed in two distinct styles. Crafted with crepe paper and painted details, these pieces transformed the models from mere product displays into active participants in the story, creating a seamless connection between the product, the space, and artistic expression.
Sustainability played a key role in the design process. By using FSC-certified paper in the installation, the project embraced the principles of responsible resource use and environmentally conscious production. This approach aims to minimize environmental impact while creating retail experiences with a strong visual impact.
Each element was approached not as an independent decorative component, but as part of a holistic strategy that brings together storefront design, visual merchandising, and the brand story, creating a unique yet powerful experiential space.
In this project, we worked with Beymen as a creative partner, building on the brand’s initial visual guidelines and developing the concept with a unique approach by exploring the possibilities of paper.
