2019 Teknosa
For Teknosa’s summer advertising campaigns and digital content shoots, we created handmade cardboard prop designs that brought all the energy and warmth of summer to the set. To create a vibrant and cheerful visual language in line with Teknosa’s dynamic brand identity, we designed a thematic beach setting crafted entirely by hand.
We transformed the iconic symbols of summer into three-dimensional worlds using layered paper art techniques. Under a giant sun shining in the sky and soft clouds, we designed intricately handcrafted palm trees, starfish, beach umbrellas, seashells, and three-dimensional colorful ice cream figures spilling out of their cones. The wave effects and beach details we created by utilizing paper’s foldable and malleable nature helped establish a sense of depth and a beachy atmosphere behind the set.
These props, which we adorned with vibrant yellows, oranges, blues, and greens, created a contrast that was both modern and warm when paired with Teknosa’s tech products. Thanks to these modular paper sets—which allowed for stop-motion and creative compositions during the ad shoots—we succeeded in capturing the excitement of summer and the brand’s innovative spirit in the most aesthetically pleasing way possible.
