VALENTINE'S DAY 2022 SEPHORA
Launched in 2022 for Sephora at its İstinye, Nişantaşı, and Zorlu stores, this project was designed as a holistic in-store experience that blended the emotional appeal of Valentine’s Day with the brand’s bold and creative identity. Our goal was to transform the customer from a mere spectator looking at the window display into an active participant in the story the moment they stepped into the store.
The red and pink tones at the heart of the design reflect the romantic atmosphere of Valentine’s Day, while the design language makes a strong reference to the world of cosmetics. The modular elements, which resemble a heart shape from a distance but transform into the shape of lips as you get closer, created a surprising and interactive visual experience within the space. This dual-meaning design language elevated the project beyond ordinary decoration by establishing connections both thematically and within the industry.
The two-dimensional, lip-shaped forms suspended from the ceiling at the store entrance created a dynamic flow that invited visitors inside, while the freestanding polyface lip objects inside the space served as powerful focal points alongside the product displays. Designed in varying scales and layers, these elements provided rhythm and depth within the space, visually enriching the shopping experience.
This project reflects the experience-driven design approach we’ve developed for retail spaces. By taking a holistic approach to window display design, in-store visual merchandising, and concept development, we create eye-catching, shareable spaces that foster a connection with the brand for cosmetics, fashion, and lifestyle brands. Keeping our design identity at the forefront, we work not only to showcase brands but also to transform their stories into physical spaces.
